Privacy Policy

The controller within the meaning of the GDPR is 

Physik Instrumente (PI) S.r.l.
Via G. Marconi, 28
20091 BRESSO (MI)
Italy
Phone: +39 02 66501101
Email: info@pionline.it
Website: www.pionline.it

If you have any questions or suggestions regarding data protection, please do not hesitate to contact us. You can contact our data protection officer as follows: 

Dr. Alexander Deicke 

K11 Consulting GmbH  
Kaffeeberg 11 
71634 Ludwigsburg  
Germany  
Phone: +49 7141 9475321  
E-Mail: datenschutz@k11consulting.de 
Website: k11-consulting.com 

Each time you visit our website, we automatically collect only the data that your browser transmits to our server (so-called "server log files"). This includes the type of browser used, the browser version, the operating system used, the website from which our website is accessed, the subpages of our website accessed, the date and time of access, the Internet Protocol address (IP address), the Internet service provider and data comparable with this data. This data is processed separately from other data. This data is not processed together with other personal data of the visitor or user. We can't assign this data to a specific person. 

We process this data to make our website accessible, to identify and resolve technical problems, to prevent misuse, and, if necessary, to track it. We also use the data in anonymized form for statistical evaluations and to improve our website. 

The legal basis for the processing of your usage data is Art. 6 para. 1 lit. f GDPR, our legitimate interest in the smooth operation and security of our IT systems. We delete the data collected in this way within 14 days. Data whose further retention is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

If you contact us via a form on the website or by e-mail, the personal data you provide (name, e-mail address, company, and content of the message) will be collected and processed. This data is processed, stored, and used exclusively to answer your inquiry or contact you and the associated technical processing or administration.  

The legal basis for the processing of your data is Art. 6 para. 1 lit. b GDPR (for contract-related contact) or Art. 6 para. 1 lit. f GDPR (in all other cases), depending on the content of the respective contact. 

We will delete the data that we have received while contacting you as soon as it is no longer required to achieve the purpose for which it was collected, i.e. your request has been fully processed and no further communication with you is required or desired by you. 

In the event of fraud detection or misuse, for example, to detect hacker attacks, we reserve the right to store your network data for a short period and only for this purpose. This storage takes place for a maximum of 30 days unless there is a reason that justifies longer storage.

You have the option of subscribing to our newsletter via our website. If you register for our e-mail newsletter, we will send you the current product catalog and marketing information at regular intervals. For this purpose, we collect your personal data such as your e-mail address and, if applicable, your name. After you have entered your e-mail address, we will send you a confirmation e-mail to the address provided, in which we ask you to confirm that you wish to receive the newsletter. If you confirm your wish to receive the newsletter, we will store your e-mail address until you unsubscribe from the newsletter. 

Data processing is based on your consent following Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time in the future. 

You can unsubscribe from the newsletter by clicking on the "Unsubscribe from newsletter" link in the footer of every email you receive from us or by sending us an email at enews@pi.ws. After unsubscribing, we will immediately delete your data in connection with the newsletter dispatch.  

We use third-party web analysis and tracking tools on our website. Some of these third-party providers also process your data in the USA. It is important to note that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks about the lawfulness and security of data processing. 

As a basis for data processing with recipients based in third countries, so-called standard contractual clauses are used by our third-party providers per Art. 46 (2) and (3) GDPR. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is processed in third countries, such as the USA. Through these clauses, the third-party providers undertake to comply with the European level of data protection when processing your personal data, even if your data is processed outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses at: >> https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en. The transfer of your personal data in connection with the use of these services will only take place based on your express consent under Art. 49 para. 1 lit. a GDPR in conjunction with Art. 6 para. 1 lit. a GDPR.

Our website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. 

If you use our website and have consented to the use of analytical cookies, the user information generated by these cookies (including your IP address) will be transmitted to a Google server in the USA and stored there. Your IP address will already be shortened, i.e. anonymized, by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and anonymized there. Google will use this information to evaluate the use of the website and compile reports on website activity for website operators. 

If you have consented to the use of marketing cookies, Google may use the user information generated to provide other services related to website and internet usage. We use the extended remarketing and advertising functions within Google Analytics to be able to use information about the use of the website in our linked Google Ads and YouTube accounts for personalized advertising measures. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Under no circumstances will Google associate your IP address with other data stored by Google.  

The use of this service is based on your consent following Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time. 

You can prevent the transmission of data from our website to Google Analytics and the linked Google services by accepting only technical cookies in the cookie settings or by downloading and installing the >> Google browser add-on to deactivate Google Analytics. 

Further information can be found in >> Google's privacy policy.

Our website uses functions of Microsoft Advertising, a marketing platform of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. 

Microsoft places a cookie on your device if you have reached our website via a Microsoft Bing ad. In this way, Microsoft and we can recognize that someone has clicked on an ad and has been redirected to our website. We only learn the total number of users who have clicked on a Bing ad. Microsoft collects, processes, and uses information via the cookie, from which user profiles are created using pseudonyms. These user profiles are used to analyze visitor behavior and are used to display advertisements. No personal data relating to the identity of the user is processed.

The use of this service is based on your consent per Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time.

You can prevent the transmission of data from our website to Microsoft by accepting only technical cookies in the cookie settings or by deactivating the setting for >> Personalized advertising in the browser at Microsoft.

Our website uses functions of Quantcast Advertise, 795 Folsom Street, San Francisco, CA 94107.

If you use our website and have consented to the use of marketing cookies, Quantcast may use cookies to identify the visitor to this website and present him with interest-based advertisements that relate to content that the visitor has previously accessed on websites that use Quantcast technology. Personal data such as addresses, names, or IP addresses are shortened and pseudonymized.  

Quantcast also processes your data in the USA, among other places. Quantcast uses so-called standard contractual clauses (under Art. 46 (2) and (3) GDPR) as the basis for data processing by recipients based in third countries or for data transfer to third countries. Standard contractual clauses are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (e.g. the USA) and stored there.

Through these clauses, Quantcast undertakes to comply with the European level of data protection when processing your data, even if the data is stored and processed in the USA.

The use of this service is based on your consent by Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time. 

Further information on Quantcast's retargeting technology can be found in their privacy policy at >> https://www.quantcast.com/privacy/.

You can prevent the transmission of data to Quantcast by objecting to the use of marketing cookies in the cookie settings of the relevant website or by opting out at >> https://www.quantcast.com/privacy-choices/.

Our website uses Hotjar, a web analysis service of Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta.

If you use our website and have consented to the use of analytical cookies, the user information generated by these cookies will be processed by Hotjar to better understand user needs and optimize the offer on this website. Hotjar's technology gives us a better understanding of our user's experiences (e.g., how much time users spend on which pages, which links they click on, what they like and dislike, etc.) and this helps us to tailor our offering to our users' feedback. Hotjar works with cookies and other technologies to collect information about the behavior of our users and their end devices (IP address of the device, which is only recorded and stored in anonymized form, screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), preferred language for displaying our website). Hotjar stores this information in a pseudonymized user profile. The information is neither used by Hotjar nor by us to identify individual users or merge with other data about individual users.

The use of this service is based on your consent under Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time.

You can prevent the transmission of data from our website to Hotjar by accepting only technical cookies in the cookie settings or by activating Hotjar's >> do-not-track setting for your Internet browser.

Further information can be found in >> Hotjar's privacy policy.

Our website uses ClickDimensions, a web analysis service from ClickDimensions LLC, 5901 Peachtree Dunwoody Road, NE suite B500 Atlanta, GA 30328, USA.

If you use our website and have consented to the use of marketing cookies, ClickDimensions links the data of website visits in anonymized form with IP address lists of known companies. This link allows website visits and user behavior on the website to be associated with companies.

The use of this service is based on your consent by Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time.

 You can prevent the transmission of data from our website to ClickDimensions by accepting only technical cookies in the >> cookie settings.

Further information can be found in >> ClickDimensions' privacy policy.

Our website uses HubSpot, a web analysis service from HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA.

When you use our website and have consented to the use of marketing cookies, HubSpot automatically collects data using tracking technologies such as cookies and tracking pixels. These cookies or similar technologies (such as web beacons and JavaScript) are used to analyze trends, administer the website, track users' movements around the website, and gather broad demographic information about users.

The use of this service is based on your consent following Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time.

You can prevent the transmission of data from our website to HubSpot by accepting only technical cookies in the cookie settings.

Further information can be found in >> HubSpot's privacy policy.

Our website uses tawk.to, a live chat solution from tawk.to Inc, 187 East Warm Springs Rd, SB298, Las Vegas, Nevada, 89119, USA.

If you use our website and have consented to the use of marketing cookies, tawk.to may use cookies to identify and analyze the visitors to this website. All data is stored on encrypted servers. To provide you with the best customer service, the chat history may be stored together with your personal profile.

The use of this service is based on your consent per Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time.

You can prevent the transmission of data from our website to tawk.to by accepting only technical cookies in the >> cookie settings.

Further information can be found in the >> privacy policy of tawk.to.

Cookies from ADITION technologies AG, Oststraße 55, D-40211 Düsseldorf are used to display interest-based advertising.

For this purpose, information on the operating system, browser version, IP addresses, geographical location, and number of clicks or views is stored in pseudonymous user profiles.

This data is used for the following purposes:

• Recording the number of visitors to our websites

• Determining the order in which a visitor visits the various pages of our website

• Assessment of which parts of our website need to be adapted

• Optimization of the website

The use of this service is based on your consent by Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time.

We use social plugins from YouTube, LinkedIn, and Xing to share the content of this website on these social platforms. By integrating these plugins, the information about your visit is not automatically transmitted to these social networks, but only after the respective social plugin has been activated.

Components of YouTube, an internet video portal of YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA, are integrated into our website. YouTube is a subsidiary of Google LLC.

When you visit a sub-page of our website on which a YouTube video has been integrated, your internet browser is automatically prompted to download a corresponding YouTube component from YouTube. This gives YouTube and Google knowledge of which specific sub-page of our website you have visited. If you are logged into your Google user account with YouTube (Google), this information is collected by YouTube (Google) and assigned to your Google user account. This takes place regardless of whether you click on a YouTube video or not. If you do not want YouTube (Google) to be able to associate your visit to our website with your Google user account, you must log out of Google before visiting our website.

If you use our website and have consented to the use of marketing cookies, Google may use the user information generated to provide other services related to website and internet usage. We use the extended remarketing and advertising functions within Google Analytics to be able to use information about the use of the website in our linked Google Ads and YouTube accounts for personalized advertising measures. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Under no circumstances will Google associate your IP address with other data stored by Google. You can prevent the transmission of data from our website to Google Analytics and the linked Google services by accepting only technical cookies in the cookie settings or by downloading and installing the >> Google browser add-on to deactivate Google Analytics.

Further information can be found in the >> privacy policy of YouTube (Google).

Our website uses the functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

By activating the LinkedIn social plugin, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you are logged into your LinkedIn account, LinkedIn can associate your visit to our website with you and your user account. We would like to point out that, as the provider of the pages, we do not know the content of the transmitted data or its use by LinkedIn.

The legal basis for data processing is your consent (Art. 6 para. 1 lit. a GDPR).

Further information on this can be found in LinkedIn's privacy policy at: >> https://www.linkedin.com/legal/privacy-policy.